Going Green & Sustainable: Measuring, Marketing, and Making Money is a presentation that was made to a committee of the Raleigh Chamber of Commerce August 20th, 2008.
Presenters included
- Aaron Nelson, Executive Director of the Chapel Hill Chamber of Commerce
- Chris Carmody, Director of the Sustainable Business Initiative for the Institute for Sustainable Development
- Jonathan Estes, author of Smart Green: How to Implement Sustainable Business Practices in Any Industry - and Make Money
- Doug May, Director of Major Accounts for Cary Printing, a fully ‘green’ printing company based in North Carolina.
The presentation covers the evolving discussion of sustainability as it relates to small business, the ISD’s Green Plus certification process, and methods for measuring how sustainable practices can improve a company’s bottom line.
-Chris Carmody, Director, Sustainable Business Initiative
